Kerala is already being marketed as a popular health destination for its famous ayurveda health packages. Globalization has further boosted the growth of medical tourism and its found to be complimenting the growth of hotel and travel industry business in india. Health tourism, rejenuative ayurvedic treatments, destination ayurveda. The desire for privacy and the wish to combine traditional tourist attractions. A case for medical tourism in india abstract medical tourism is broadly defined as the act of traveling to obtain medical care in another country or region of the same country where specialized or economical medical care is available complemented with well being and recuperation of acceptable quality with the help of support system. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. Kerala is already marketed as a health destination mainly for its ayurveda packages. Kerala health tourism, confederation of indian industry. The new trend among people is to travel for healthcare. The state of kerala is now in a position to provide advanced surgical and health care treatments costeffectively. Challenges of tourism industry in kerala visitor kerala. Patients from all over the world are becoming medical tourist in kerala for low cost and health restorative alternative treatments. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future.
Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads and electricity. Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. Kerala will emerge as the perfect destination for health tourism in the world as it has many advantages like trained personnel, infrastructure and englishspeaking medical staff, a. These factors will be ranked according to importance so as to assist in determining which point the hospital should focus on. Status, growth and impact of medical tourism in india. Project report on medical tourism with reference to india origin and evolution of medical tourism. Miracles like paralysed people walking, incurable diseases cured etc. This article is within the scope of wikiproject travel and tourism, a collaborative effort to improve the coverage of travel and tourism related articles on wikipedia. Tata economic consultancy services bangalore 5 contents contd part five.
This treatment may span the full range of medical services, but most commonly includes dental care, cosmetic surgery, elective surgery, and fertility treatment. The reason india kerala is a favourable destination is because of its infra structure and technology in which is in par with those in usa, uk and europe. Kerala has many plus and minus points, which either contribute to the growth of tourism in the state or act as stumbling blocks to the industry touching its pinnacle. Major hospitals are joining hands with the govt in promoting medical tourism.
The term includes ayurveda, naturopathy, yoga, meditation and many other mental and physical. Related data were collected from the directorate of tourism, govt. Due to this positive trend, opportunities for placement for mba students are also excellent in the service industries. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry.
The state is all set for a leap in medical tourism. Tourism of kerala essayskerala is probably the greenest place you will ever see, it is one of the 10 paradises in the world. An international coir fest is conducted annually that is aimed at developing the coir industry of kerala and tourism. A thorough understanding of the concepts, theories and applications of services marketing. Medical tourism is marketed along with ayurveda and other health packages. As per documents, by the time the state was formed in 1956, the foundation for a medical care system accessible to all citizens was already laid. It then takes into account two benchmark case studies, kerala and victorias spa industry, the analysis of which is aimed to help devise strategies for the indian health tourism to.
Pdf perception of tourists towards kerala as a preferred alternate. Introduction health medical tourism is a booming niche tourism market in the tourism industry. The easy accessibility and coverage of medical care facilities has played a dominant role in shaping the health status of kerala. Medical tourism kerala india treatment with leisure. Medical tourism market 2020 trends, size, growth, merger. Ayurveda harmony of body, mind and soul keralatourism. Medical tourism market 2020 trends, size, growth, merger, share, competitive analysis, key players, regional and global industry forecast to 2026. Over 50 countries have identified medical tourism as a national industry. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. To further promote tourism in kerala, the government of kerala started the grand kerala shopping festival in the year 2007. Health tourism health tourism is attracting tourists in great deal. Medical tourism, health resorts, patient satisfaction, motivation, destination performance.
Health tourism, destination attractiveness, ayurveda, kerala. Medical tourism agents in kerala, kerala luxury travel package. Grant thornton according to a cii grant thornton white paper, cost is a major driver for nearly 80 per cent of medical tourists across the globe. Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism.
The government of kerala has performed a commendable role for the promotion of medical tourism in the state. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages. It is with great pride that we place before you the report on transformative evolution. The study was conducted using secondary data and reports. The medical tourism industry in kerala can boom to be the global leader only if both the healthcare and tourism. Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads. More and more hospitals are joining hands with the tourism industry to benefit their services. Health index report kerala has emerged as the best state in the country in terms of healthcare performance, reveals a latest health index report. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. Kerala is one of the best ayurveda tourism destinations in india. Opportunities and challenges of health tourism in india citeseerx. Kerala the pioneer state kerala or gods own country as its corporate slogan goes has pioneered health and. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. Several foreign and domestic tourist patients prefer indian states of maharashtra, goa, kerala, karnataka and gujarat for taking medical.
Health medical tourism in kerala, india green haven tours. The role of health tourism on tourism development in. Introduction according to national geographic traveller, kerala is one among the most favourite and to be seen tourist destinations in the world. The coconut palms, the red tiles houses, the innumerable lakes and beaches will remain long lasting impressions to any visitor. Medical tourism, customer preference, marketing mix, kerala tourism, ayurvedic tourism cite this article.
In this paper, we explore the commercialisation and marketisation of a specific part of the health sector in kerala, namely ayurveda. A webometric analysis of medical tourism websites in kerala by s. Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. Today, there is a trend of medical tourism in india. There are many reasons why many tourists prefer visiting kerala for their health concerns. From wellness to medical wellness tourism in kerala.
This study focuses on the role of health tourism on the promotion of niche tourism of kerala. According to medical tourism market 2020 global industry analysis report. Healthmedical tourism kerala tourism kerala ayurveda. Kerala tourism focuses on the conservation of ecology to reduce the negative impact of tourism on the environment and intends to. Discover information about popular ayurveda health and treatment centers in kerala. The impact of health tourism on visitors is also analysed here in the study. Kerala ayurveda tourism popular ayurveda health centres. Global opportunities for the indian health tourism. The concept of medical tourism is getting momentum in gods own country. Kerala tourism kerala tourism offers the most exciting tourism packages to visit the renowned places in the gods own country.
Kerala is a state on the southwestern malabar coast of india. Advertising, organised retailing, live entertainment, health and tourism. Medical tourism market 2020 trends, size, growth, merger, share. Ayurveda health centres classified by kerala tourism. Merging erstwhile malabar, cochin, and travancore, the state of. Pdf during the past decade, health and wellness tourism has. In kerala ayurveda is not just a healthcare system but it is a part and parcel of every aspect of life, in kerala. Kerala, gods own country, is one of the hottest tourists destinations of the world, attracting both domestic and international tourists. Kerala is one of the prominent tourist destinations of india, with backwaters, hill. Good health is an essential requirement for the enjoyment of every aspect of life. Medical tourism is a devoloping concept where by people from world over visit their neighbourhood for their medical and relaxation needs. Health care scenario in kerala an overview health is wealth goes the axiom in india and it is relevant for all countries in the world. Businesses for sale and investment opportunities in kerala.
If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks. Medical tourism also called medical travel or health tourism is a term initially coined by travel agencies and the mass media to describe the. An amazing healthcare destination with world class infrastructure. International journal of social sciences and management. Kerala, the southernmost indian state is one of the first few states in india that realized the possibilities and importance of medical tourism. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage.
Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Movement for healthcare, mostly termed medical tourism, has been a. It is interesting to note how wellness centres are trying to combine various niche areas of. Why is kerala the top choice for medical health tourism.
The organised provision of services like prevention. Ppt medical tourism, kerala tourism, ayurveda in kerala. Kerala tourism packages offers let you explore the incredible places nestled deep in the greenery of kerala that are a. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. Kerala is easily accessible by air, road and rail, in comparison to markets in europe, the middle east and south asia. The present article studies the future of emerging health tourism in india.